Kings Prime Limited Expands into Beef Market, Showcases Innovation at Meat Expo KICC

NAIROBI, KENYA – August 27, 2026 —Camp David Butchery Powered by  Kings Prime Farms Limited is expanding its product portfolio into the beef market as the company seeks to respond to changing consumer preferences and strengthen its contribution to Kenya’s growing meat value chain.
Speaking during the Meat Expo at the Kenyatta International Convention Centre (KICC), Nairobi, Martin King'ori of Kings Prime Farms Limited said the company, traditionally known for its beef products, is now venturing into feedlot with a focus on quality, innovation and customer satisfaction.
Martin said Kings Prime Limited is currently offering mature beef as well as 20-day dry-aged beef, with the aging process designed to help the company maintain quality while also evaluating how customers respond to the products.
“We are expanding from chicken into beef, and we are introducing both mature beef and 20-day dry-aged beef as we continue to understand and respond to what customers want,” Martin said.
He noted that the Meat Expo offers an important platform for players across the industry to connect, share knowledge and explore opportunities within Kenya’s meat sector.
According to King'ori, the exhibition brings together farmers, entrepreneurs, businesses and consumers, creating opportunities for networking, knowledge exchange and collaboration while promoting the development of the country’s meat value chain.
He further highlighted the wider cultural and economic significance of industry exhibitions, saying such events provide an opportunity for Kenyans from different backgrounds to come together through business, farming and entrepreneurship.
Kibuli said stronger interaction among industry stakeholders can help build cooperation, create new business opportunities and contribute to greater harmony within the sector.
The participation of Kings Prime Limited at the Meat Expo underscores the company’s ambition to diversify its offerings while maintaining a strong focus on product quality and evolving consumer needs.
The Meat Expo continues to provide a platform for businesses and other stakeholders to showcase products, build partnerships and contribute to the growth and modernization of Kenya’s meat industry.

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